TV As We Know
It Has Changed

Consumers are cutting cables in favor of streaming platforms and social networks — and the ROI on traditional advertising is shrinking. Built by the industry’s leaders at Cars.com and Dealer Inspire, FUEL® maximizes every ad dollar by targeting your local in-market shoppers where they watch video every day.

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SOMETHING ABOUT TARGETING ALL DEVICES

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MAXIMIZE ROI ON ACTIVE CAR SHOPPERS

At any given time, only 5% of households in your market are serious about buying a new or used car — but we know who they are. Powered by our exclusive Cars.com audience, we’re able to target relevant ads only to local shoppers actively looking for a vehicle right now — instead of spending 95% of your budget on uninterested TV viewers.

OWN YOUR TERRITORY

Our exclusive in-market audience data targets by zip code, specially optimized for your brand, budget, and competitive landscape to maximize ROI. Claim the zip codes you want to dominate and gain an unprecedented digital advantage over your competitors.

RUN CAMPAIGNS THAT MOVE METAL

The message matters. We’ve built a library of creative campaigns proven to turn heads and drive action that you can make your own with dynamic branding and offers. Turn on a campaign without the time and cost of producing your own and start winning customers now.

FUEL AUDIENCE TAKEOVER

When your unique targeting and creative are set, we hit and reach your audience across the devices and platforms they watch video on every day.

CONVERT VIEWERS IN THE MOMENT

Consumer attention is at a premium, so we built interactive ads that capture leads in the moment, right where shoppers are watching your video. Our A.I. Bot responds to viewers, collects customer info, and instantly provides personalized offers, estimates, and appointments in return.

SYNC WITH YOUR ENTIRE PLATFORM

Campaigns need to connect across your digital presence to drive shoppers through the buying journey. Your FUEL campaigns can sync across CARS properties, from your Cars.com inventory to your Dealer Inspire website, creating a seamless shopping experience from ad impression to sale.

PROVEN RESULTS THROUGH ONE PRIZM™

FUEL reporting metrics flow directly into Dealer Inspire’s reporting platform, PRIZM™, along with the rest of your digital marketing performance. See overall results at a glance and dive deep into your data to monitor the performance of every ad dollar spent.

3 Prong Strategy

1

Capturing & Targeting Shoppers Who Are Browsing Your Brand’s Make, Model & Trim Vehicles In Your Market

2

Capturing & Targeting Shoppers Browsing For Corresponding Competitive Make, Model & Trim Vehicles Matched To The Competitive Model In Your Inventory IE; Camry LE to Accord LX

3

Targeting Branded Video/Commercials To All Shoppers Who Have Been Captured Browsing For A New Or Used Vehicle In Your Market

Our Reach

And Many More

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